​In the winter of 2020, in a seemingly lost spot on Main Street, Davidson welcomed their newest member Davidson Provision Company. A local business committed to offering a selection of “community curated” merchandise, DavProCo engaged our team to develop effective launch strategies and create branding for the new store. We developed a community survey, which had over 700+ submissions, from which they would tailor their merchandise as well as created strong, recognizable branding. The DavProCo branding was seen around town and was generating interest even before the Grand Opening. Davidson Provision Company has quickly become a beloved landmark on Main Street but the logo is seen and recognized well beyond Davidson.