Earthshine Lodge has celebrated the outdoors for over 30 years but in 2019, under new ownership, the team set out to redefine the Earthshine brand and engaged our team to make this vision a reality. Through thoughtful discovery and strong marketing tactics, we helped create a brand roadmap for the Earthshine Team that more clearly defined their brand purpose, brand voice and visual identity and will pave the way for a more consistent brand message and more effectively connect with their key audience.