We were thrilled to partner with Pip & Grow, a fellow locally, women-owned business to lead a total Brand Refresh. Pip & Grow is the founder and manufacturer of the most convenient infant sleep solution on the market with leading safety benefits. Developed by infant and safe sleep and behavioral scientist experts, Pip was generating considerable attention among investors and retailers alike. As Pip & Grow continued to evolve as a company, so must the brand to remain modern and relevant. We developed a newly refreshed logo, brand palette, visual language as well as provide strategy for website enhancements.